CAMPAIGN & VIDEO STRATEGY
Broadcast & Video
High-Performance Multilingual Video Strategy Across Broadcast, Connected TV, and Digital
We create story-driven video campaigns designed for how people actually watch—across broadcast, connected TV, YouTube, and digital platforms.
By aligning creative with channel behavior, we consistently achieve high completion rates and strong audience engagement.
Scope
Brand storytelling • Video production • Broadcast campaigns • Connected TV • Digital video strategy • Multilingual content
Capabilities Applied
Creative direction • Scriptwriting • Audience targeting • Channel strategy • Production • Editing • Spanish-language adaptation • Performance optimization
The Situation
Need for high-quality brand storytelling across multiple channels
Different audience behaviors across broadcast, CTV, and digital
Requirement for both English and Spanish-language delivery
How We Created Growth
Identified where and how target audiences actually watch across broadcast, connected TV, YouTube, and digital
Matched creative to viewing context, attention span, and platform behavior
Produced multiple commercial spots optimized for channel-specific performance
Adapted messaging for bilingual audiences and platform-specific delivery
Results / Impact
88–92% video completion rates across campaigns
Strong engagement across broadcast and digital platforms
Improved message retention through channel-specific storytelling
88–92% completion rates • Broadcast + CTV + YouTube strategy • Bilingual campaign delivery • Story-driven performance
OrthoAspen × Hospital for Special Surgery | Partnership
We led concept and messaging, working with Vital Films to create a 30-second spot rooted in the Roaring Fork Valley’s culture of movement, performance, and everyday activity with a completetion rate of 90% on cable, connected TV, and YouTube.
Want video that actually performs?
We create campaigns designed for how audiences watch—so your message is seen, understood, and remembered.
Aspen Valley Hospital | COVID-Clean Pledge Campaign
A 30-second montage spanning the hospital’s 130-year history, reinforcing trust and continuity during COVID. We wrote the script and recommended CEO voiceover, resulting in a 92% watch-through rate across cable, connect TV, and YouTube.
Aspen Valley Primary Care | Women’s Health
A patient-centered women’s health video developed as part of a broader acquisition and engagement strategy for Aspen Valley Health.
This campaign translates clinical care into clear, accessible storytelling—designed to build trust, support decision-making, and connect patients to primary care services across the Roaring Fork Valley.
Aspen Valley Hospital Network | Spanish
Developed to reach a growing Spanish-speaking audience, the spot highlights services and locations across the system and performed at a 92% completion rate on connected TV—meeting viewers where they consume broadcast content.
Let’s build the campaign—and the system behind it—that drives your next phase of growth.
Tell us who you need to reach, where they’re watching, and what’s not converting today.
We review every inquiry personally and respond within 1–2 business days.