PUBLIC HEALTH OUTREACH

Community Health Services

Bilingual Public Health Outreach Through WhatsApp & Lifecycle Messaging

CHS needed a scalable way to reach Spanish- and English-speaking populations.
We built a bilingual WhatsApp communication system using Twilio.
Result: Expanded reach, improved engagement, and more consistent public health communication.

Scope

Public health communications • Messaging systems • Bilingual outreach • Community engagement

Capabilities Applied

Twilio API implementation • WhatsApp strategy • Bilingual content • Automation flows • Audience segmentation

The Situation

  • Hard-to-reach populations

  • Fragmented communication channels

  • Need for bilingual consistency

How We Created Growth

  • Built structured WhatsApp messaging flows for patient outreach, reminders, and health alerts

  • Developed bilingual templates designed for accessibility and cultural relevance

  • Created a scalable communication system supporting segmentation and ongoing engagement

  • Extended the system with a comprehensive communications framework, including brand kit, social templates, and an evergreen content calendar

Results / Impact

  • Increased message engagement

  • Expanded access to care information

  • Improved communication consistency across channels

  • Strengthened appointment attendance and reduced missed visit impact

Diagram showing a bilingual patient engagement system: users scan a QR code, choose a language, select topics, receive health alerts, and book appointments.

WhatsApp engagement system

Bilingual patient communication

Reduced no-shows

Scalable outreach platform

A walkthrough of the WhatsApp flow—from QR code entry to topic selection and patient engagement.

A simple, bilingual pathway from first interaction to patient action—designed to increase access, engagement, and appointment follow-through.

Accessible care. Bilingual outreach. Community health communication.

Want to reach the audiences others miss?

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